University of Iowa

Selling Your Book: Elevator Pitches, Back Cover Copy, and Query Letters

Weekend June 15 to June 16 2019

One of the most essential components of writing and selling fiction is how quickly and strongly you’re able to snare your audience. Ensuring you have a clear and exciting elevator pitch is one of the tools fiction authors need, not only for garnering outside interest in your work, but also as a means of strengthening your own writing. In this workshop, we will discuss three components that assist us in selling our books to readers, agents, editors, and ourselves with highly-crafted, sharply-honed elevator pitches. We will also create back cover copy for our work. Finally, building on the back cover copy, we will draft the all-important query letters using strategies endorsed by successful agents. 


In this workshop we will generate new writing through guided exercises and prompts; provide feedback on writing you bring from home; provide feedback on writing you produce in our weekend.